The summer was wonderful. Not only because of holiday rest, but also because of amazing increase of gynecology disposables sales.
In the early MedSil years, while attending international disposable’s EXPOs, I was always wondering what these
Our first speculum’s auction we’ve won in Decemef of 2015, but, to tell the truth, we didn’t know anything about neither different kinds of probes and speculum, nor the hospitals demand of this items. Since that time, we’ve learned a little bit more, but still, like Phileas Fogg from Australian cartoon, remember that “The motto of the wise is - be prepared for surprises”, because the competition is rough, and manufacturers are playing hospital’s purchase departments off against suppliers, like superpowers are doing with the countries of the “following” worlds. Surprisingly, all the speculums turned out to be very similar, but the marketing tricks, hidden in the technical specifications, help the angry nurses to request vigorously on the whole delivered batch withdrawal. Fortunately, usually all the problems do not extend further.
If we turn to numerals, only in the third quarter we’ve signed contracts for supply of 300 000 speculums and 80 000 gynecology sets (a set is intended for visual examination and includes a speculum, a napkin, latex gloves and some probe, like a cervix-brush, for taking a wipe sample from mucous membrane). And these we’ve got, despite suffering bumps and bruises in correct supply documentation fulfilment, and spending lots of efforts in correct logistic system organization. Not too bad for a start-up, but… nothing is enough for a human in this life ;) always looking for some more.
“Polymerniye izdelia”, LLC (“polymerniye izdelia” means “devices made of polymers”), a manufacturer, and its representative in Moscow, “Din-Medtehnika”, LLC, deserve our particular, kind appreciation. There are many nice manufacturers, and different devices are in our stock, but with “speculums from Kazan” – do you remember the advertisements of 1990-s? – “inalterably perfect result”. Many thanks for that!J
Nikolay Zinenko, 1st of November, 2016
The beginning of the New year was vivacious. Cheerful holidays turned into the energetic working days. And from the first week of January we admire the cooperation with our new companions – golden Eurasian grapes, picked in the end of the year 2015.
We didn’t have to drag feet or draw slowly into the working process – it covered us instantly, like unexpected tornado. Dispatch, shipping, certificates in a separate box, north, south, west, east, St-Petersburg, Moscow, Kazan’, big truck, small truck…
Many thanks to our partners! We wish everybody the same enthusiastic year continuation! Together let’s shake the economic climate from disadvantageous into positive!
During the whole year we were arranging the trading company everyday work. At the previous Zdravo-Expo we’ve collected some samples and catalogues, and also have learned some company names.
It’s one thing when you have several guys you familiar with in one exhibition hall. The different thing is when there are several unfamiliar fellows, and everybody knows each other. No one knew us by sight, besides a couple or three our major business partners, but only a bunch of men never heard about Rihards from Mystra. Since this famous person is very precise in schedule fulfilment (never running from one booth to another with a smiling muzzle like Irish Setters usually do), it’s easy to forgive cordial exhibitors for their attempts to combine my Teutonic height with a Roman-German name. Anyway, it seems that the time of misconceptions is passing by – all the telephone calls participants now materialized.
It’s really nice to find yourself among person you got to know. But I couldn’t say, that the exhibition was not informative, not at all. Lots of news, but all this news were of a new sort – not the new horizons, but the clarification of the details in the familiar field. And also a really pleasant surprises – I’m really glad that I could get acquainted with Nur Shakirov, head of the Kazan medical instruments plant, the man of the two epochs, who’s got plenty of things to learn from.
I wonder how would be the next Zdravo-Expo for us. Is it a time for booth booking?
Nikolay Zinenko, 20th of December, 2016
In the "Expocentre" (Moscow) from 7 to 11 December 2015 the annual exhibition "Healthcare" was held. CEO of "MYSTRA-engineering" Nikolay Zinenko carefully bypassed its' avenues and alleys in order to expand the portfolio of medical supplies, and was pleased with what he saw.
If the previous exhibitions were like the New York City, where numerous lively avenues intersect perpendicularly, now, due to the remarkable in its simplicity and effect decision of the sloping rows in hall 2-1, it became more like a metropolis of Southeast Asia - Hong Kong or Singapore, where the geometry of streets is not so angular, and the houses are not placed shoulder to shoulder, but in discord, because everyone has his own Feng shui. But why? Because this year there are fewer participants (we shall not discuss the global economics), whereby the exhibition as a whole looks much more stylish and comfortable. It is more cozy because "the backyard" disappeared - the outermost rows, left to the bored Chinese producers. This year came fewer guests from China, and due to the general scarcity, they have not formed a separate enclave, but were incorporated into the thick of the overall exhibition.
A few years ago, when I compared the show with a similar annual event in Dubai, I was always surprised that in Dubai at the booths of European manufacturers the direct representatives of the manufacturer were seated from which you can hear interesting details about the product from first hands. But in Russia every time on the stand was an employee of the Russian company - the exclusive distributor with the sense of importance of the work accomplished while landing a foreign product. Therefore, Arab Health, and with bizarrely dressed guests from the Middle East, brought to mind the interplanetary party from "Star Wars", while the Expocentre was Russian-Chinese space for people in business suits. Surprisingly, in spite of the statistics of past years and a declared crisis, there were many Europeans this year, and not only in the German Pavilion. As an employee of Portex said: "Can you notice foreigners on our stand?"
What really caught my eye, was a well-designed mid-size stand of a Turkish company, where two Russian girls slipped in their chairs in a half position from boredom. At another stand with interesting Turkish products, negotiators have assured me that the replacement for products of the Chinese and Malay production will occur in the nearest future.
Curious is the further trajectory of Koreans. On a well-decorated stand I was given an elegant catalogue, and because I had to say something, I said a harvested phrase that I am looking for a compromise between expensive and high-quality and low-cost and low-quality products. It turned out that it was a harvested phrase of my opponent on the stand because he had nothing more to say, except to repeat it to me as his own and unique. Then he handed me a card which said "General Manager/Sales" and said that you need to communicate with this man directly, with his superior that throughout our conversation sat in a chair, and did not bother to break away from it.
The Chinese gradually learn Russian, certify their products in Russia, and in big amounts - if it is true - bring to Russia syringes O.E.M.
To make the picture of an international exhibition complete, it is impossible not to mention guests in jackets of an undoubtedly Asian appearance with perfect Russiam, and obviously neither Chinese nor Koreans. Who were they? Of course - businessmen from Kazakhstan. And why so many? All because three weeks later, on the 1st January 2016, Russia and Kazakhstan are to join the Eurasian Economic Union, and to begin a new life and new opportunities, but what this new life is going to be - no one has any idea.
Summarizing the presented producers and sellers of medical plastic consumables (not to mention the gloves, sutures and instruments), because they are our specialty, we can note that at the exhibition were discovered about five existing Russian producers, a couple of producers from Belarus, two official representatives of German companies, one representative of a multinational manufacturer, one manufacturer from South Korea, about a dozen Chinese manufacturers, among which about a half came for the first time with a good proposal in search of an exclusive distributor, and the rest have already received registration certificates for a part of their assortment, and some even have a single Russian representative. Ten Chinese manufacturers are a small percentage of the productive capacity of our powerful neighbor, but to create a branch of the CMEF exhibition in Moscow with endless replications of identical or similar products makes no sense. And, of course, there were trading houses - about a dozen - of which only three or four specialized in supplies, specialization of the remaining was integrated equipment of health care facilities and "yes, you can buy supplies from us, too."
I will note that this is a result of a careful walk through all the rows without the involvement of special statistics from the organizers. Maybe there was someone else, but hidden. Thus, we can say that in the exhibition neither all the foreign participants of the market, nor all domestic manufacturers were present, and why - each case should be dealt with individually, there is no correlation with the size of the company.
Unfortunately, I found virtually nothing new in terms of product design solutions - yes, "in these breathing systems are not the water traps, but sprays!" Wow. Anyway, what I am saying, everyone, yes everyone, even the smallest producer, have «closing positions». Because everyone is involved in electronic trading. When you look at other products, you wonder - how did all this Chinese managed to buy these products from a factory near Moscow to spread it out on their shelves?
Medical equipment - this is a really important and topical product of the exhibition. I am not an expert in this subject, but the presence of small stands of Russian Kulibin with instruments under the brown signs of Ministry of Industry and Trade or loose arouses my sympathy and even optimism. Great. I think everyone saw in the booth of LLC "Pyotr Telegin" a man with a bagde "Pyotr Telegin." There is something of Nizhny Novgorod, Pyotr Tretyakov and Landrin candies in it.
As for the expensive machines that run the show and can afford the booth with a second floor - it is good, if they are really bought and operate in according hospitals.
In summary we can say that in spite of economically determined compactness, the event turned out good. Club format, combined with the fact that many people in the stands moved here through the decades, has well emphasized that the industry exists and is amenable to understanding and analysis. Understanding of this is good and useful for both the captain of one of the ships that fleet, and to Admiral (Minister of the Admiralty) who can man up the fleet wisely or direct properly.
Nikolay Zinenko, 17th of December 2015